And some of this is already CEO communication with employees that would take up to an hour to write and would take up many paragraphs. Your CEO is already sending and receiving emails. It doesn’t need to be a long production (unless you are replacing, say, an in-person town-hall with a live broadcast – but that is just swapping like for like and doesn’t need to take any additional time than what the CEO would otherwise give up!) The reality is, it doesn’t need to be that complicated. There can be a perception that taking time to make a video to send to employees is a time-consuming chore, and the CEO is so busy that they couldn’t possibly give up that much time regularly to create a video to send to employees. Unfortunately, in many organizations there is a resistance to using video communication, for a variety of reasons. And 39% said that it improved retention of messages. Almost half (44%) said that video helped employees to be more engaged with senior executives. Research from Raglan Communication has found that 76% of companies that use video have improved their internal communication with remote employees. Video is a highly engaging medium and has been proven many times over that it is a great way to cut through and reach employees with important information. After all, when you communicate with employees you do so to inspire them to go on the journey the company is going on.ġ5 message templates to use in internal communications Your CEO will be able to convey passion and emotion that doesn’t always come through in written communication. Having your CEO appear in video to employees helps to put a face to the name, and shows the team that he/she is a human being, just like them. Visibility of leadership is important to win over the hearts and minds of employees and will help to increase employee engagement. This is known as top-down communication and helps to encourage all managers below the CEO to be actively involved in the communications process. By having your CEO visible and communicating openly with your employees, you help to build a culture of knowledge sharing as well as one of openness and transparency. Steps to create an engaging video message from the CEO to employeesĭeliver your video messages to employees’ screens with DeskAlertsĪs the head of an organization, the CEO sets the tone and the standard for many things – including the culture. Why companies don’t use video – and why they shouldĦ types of video messages your CEO can send Why CEO video communication to employees is a good idea Sending various types of video content is the best practice in this digital age… and one of the best ways to do this is to send a video message from the CEO to employees. Video is an essential staple in your internal communications toolbox.
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